An Analytical Study Of Sports Coverage Of Bengali And English Print Media For Fifa Women’s World Cup And Copa América

Research Article
Sil, Pintu
DOI: 
xxx-xxxxx-xxxx
Subject: 
science
KeyWords: 
Gender favoritism, Sports coverage, Bengali and English newspapers, FIFA Women’s World Cup and COPA América.
Abstract: 

Women emancipation leads women to take part in each game and sports in sports arena. The purpose of the research was to analyze the content of the sports section of leading Bengali and English newspapers from the angle of gender inequality in sports news publication and their comparison. Analysis was done using the media coverage of international sports events-the FIFA Women’s World Cup 2015 and COPA America 2015. Four leading daily newspapers on Bengali and English published from Kolkata, West Bengal were selected for this study. Variables considered for this study were area covered for news writing (ANW) and area covered for photograph (APH). Measurement was done by calculating the area in Sq. Cm. of the newspaper using simple geometric scale. Mean and standard deviation were calculated for each variables and comparison was done between the male and female coverage using T-test. All statistical calculations were done using standard statistical software. Only 0.05 level of significance was considered for the present study. Results revealed that mean values of ANH and APH for COPA America and male football players were much higher than the FIFA Women’s World Cup and female footballers. Calculated t-values for ANW and ANW have found statistically significant. Both English and Bengali newspapers published higher sports coverage in the form of ANW and APH for COPA America than Women’s’ World Cup and no significant difference was found in this attitude of sports publication between these two different language’s newspaper. From above results it was concluded that there was significant biasness exists in favour of male footballers in respect of ANW and APH in Bengali and English newspaper of Bengal.