Tv As An Effective Medium Of Mass Communication For Public Health (A Study In The State Of Rajasthan)

Research Article
Sushil Kumar Sharma and Yogesh Kumar Gupta
Mass Communication, Public Health, General Public, TV etc

The health issues are complex and necessitate systematic understanding & knowledge of the topic that goes well beyond the health sector to address them. The creation of this knowledge involves a number of social sciences disciplines working together with the medical professions. Public Health enquiries examine various levels of social context through different types of communication including intrapersonal, interpersonal, group, and mass communication. Due to its potential role in the influencing and shaping human health behaviour, & public health; mass communication has attracted a lot of attentions from health care professionals, policy makers, academics, social scientists, and other stakeholders. Mass media disseminate health news & information among the general public. Globally, mass media are extensively used for producing & disseminating public health messages among general public aiming at improvement of general health of target audiences. Studies show that mass media, especially TV, is an effective medium for spreading awareness about different public health issues, among general public. This study tried to explore the role of mass media for health communication among general public. This study is part of the ongoing research study on ‘role of mass media on health-seeking behaviour of general public’.