Mills & Boon Romances: The Enigma Behind Its Success Story

Research Article
Saptorshi Das
DOI: 
http://dx.doi.org/10.24327/ijrsr.2017.0810.1094
Subject: 
science
KeyWords: 
Romance, Women, Hero, Heroine, World, Love, Desire, Happy
Abstract: 

We, women, are suckers for romance. And we love Mills & Boon romances. We love reading the same Mills & Boon novel with the dashing and jaw-droppingly handsome hero who has women falling at his feet, who never cracks a smile and underneath the austere and hard shell who is a true softie inside, again and again. And again and again we feel with the beautiful heroine who is oh so ignorant of her own charms, who is chaste and virginal, who has a heart of gold and who is as softspoken as the breeze and shy as a newborn lamb. We get entranced by their first chance encounter which paves way for one after another coincidental meetings with each falling for the other and not expressing it till the end, after a plot full of adversities and heartache. Why do we fall for it again and again? Ever wondered? If you have, then read on......