Marketing Strategies Of Private Hospitals In Coimbatore And Its Consequences

The marketing strategy of a private hospital is to combine all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the marketing mix in order to achieve the maximum profit and sustain the business. The broad objective for which the research has been undertaken is to study and evaluate the effectiveness of the marketing strategies followed by select private hospitals and its consequences. All these can be conveniently classified into seven major strategies or 7P’S namely product/service, price, place, promotion, people, physical evidence and process.