The Integration Paradigm Of Social Crm

Research Article
Sumitro Sarkum., Bambang Agus Pramuka and Agus Suroso
Integration, Socia CRM, Paradigm

The emergence of social media changing the map of central power with the creation of a customercentric as a new generation of powerful, sophisticated, difficult to influence, induced and maintained. To deal with these changes, Customer Relationship Management assessment metrics to integrate social media and turned into a Social CRM (Customer Relationship Management) as a new paradigm in marketing. To achieve goals and improve company performance required customer involvement in implementing marketing strategies in social media.