E-Business On Smes Implemetatio Of Smes In Surabaya And Surrounding Area: A Services Based Economy

Research Article
Lena Ellitan
DOI: 
http://dx.doi.org/10.24327/ijrsr.2017.0810.0988
Subject: 
science
KeyWords: 
e-business, Service Excellence, SMEs
Abstract: 

This study aims to explore the adoption and application of e-business to SMEs in the application and implementation of service-based economy. Some of the key findings that can be highlighted in this study include: First, the objectives of SMEs to adopt e-business and information technology are mainly related to efforts to increase competitive advantage, meet customer demands, and improve competitiveness. Second, changes in economic conditions and consumer demand for quality are the dominant external factors affecting SMEs decision in adopting e-business and information technology. Third, the dominant internal factors affecting the company's decision to adopt ebusiness and information technology is the implementation of technology-based business strategy. Fifth, the common problems facing SMEs involved in this study can be identified as follows: CBIS implementation, use of social media applications, basic IT and traditional website usage, raw material control and customer complaints systems, corporate financial records system, computer provisioning services , adoption of data managing machines and training for maintenance becomes. Sixth, low trust, doubt on online services, so consumers prefer transactions in physical stores. Seventh, the results of the study found that the sales and marketing sectors of the idea of e-business adoption and information technology based on functional areas, while the top management of the idea of adoption of e-business and information technology based on management level. Eighth, there are several strategies in managing e-business and information technology including: system maintenance, top management commitment, implementation socialization, business network development, service speed and data accuracy, corporate business information update, increasing market share, customer needs accommodation, and update data continuously. Ninth, the majority of SMEs views the adoption of e-business and information technology. Tenth, improving company productivity, accelerating services, ease of communication, business efficiency, image building and partnerships in business networks, and ease of financial management are some of the benefits of ebusiness adoption and information technology. Based on the findings in this study, it can be concluded that SMEs have a perception that service-based economic services are essential for business as an effort to add value to the company, expand markets, and as an important strategy in the face of uncertain business competition. However, this strategy is still not widely used by SMEs. The role of e-business in a service-based economy is critical, especially in facilitating the establishment of business networks, supporting the speed of service, ease of transactions, and ease of access to information for customers.